Exploring Ethics in Coaching

Demystifying and Energizing Ethics in Practice.

Our Story

The Coaching Ethics Forum (CEF) in partnership with the Association of Ethics in Coaching “AETHIC”, a nonprofit association, is excited to bring you the first-ever ethics in coaching conference: Exploring Ethics in Coaching: Demystifying and Energizing Ethics in Practice.

This two-day virtual conference will explore ethics in coaching to expand how we think, act, and engage more ethically. This conference is open to the entire coaching community—so if you are a coach, a coach supervisor, coach educator, a coaching accreditation body, please make plans to join us!

The conference will take place over two days 24 & 25 February 2022, between 9AM – 10 PM CET time, to accommodate as many time zones as possible. Attendees may join the conference anytime. Recordings of some sessions will be available for 3 months post conference.

Wendy-Ann Smith, David Clutterbuck and Jonathan Passmore will welcome attendees (image attached)

Global perspectives will include Carol Kaufman, Peter Hawkins, Bob Garvey, Robert Biswas-Diener, Angela Passarelli, Eva Hirsch Pontes, Dr. Riza Kadilar (President of EMCC Global), Magdalena Nowicka Mook (ICF CEO and Executive Director), Katherine Tulpa (Global CEO of AC & Executive Director, Wisdom8), Eve Turner (Chair of APECS), and many more speakers to come! The complete program will be ready in December—bookmark our website for the most up-to-date information regarding the conference: www.coachingethicsforum.com and on LinkedIn at the CoachingEthicsForum

Feb 24th, 2022, RSVP!

Panel Session: Expanding the boundaries of ethical thinking

Ho Law, Empsy® Cambridge Coaching Psychology Group


About Panel Session

The coach as a scientist-practitioner in practice is a process of inquiry. In this process, the coachee is a participant of the research into their own life. The qualitative research paradigm can therefore apply to the coaching conversation. Typically, qualitative research consists of semi-structured interviews. The interaction between the researcher and participant stops at the end of the interview. The ethics application stage usually requires researchers to ensure that they do no harm to their participants at the end of the interview without further intervention, but to simply provide them with information on a briefing sheet to seek further help. Is this ethical and to whose benefit? An exception is action research which does involve intervention in the process. A coaching conversation can be action research in practice. This panel session welcomes participants to explore the common ethical issues for researchers (confidentiality, harm, deception and the choice of interventions) further for developing innovative research and ethical practice in coaching beyond its conventional boundary.


The introductory presentation will include the key arguments about coaching as a research inquiry process in practice, the role of coaches and coaching psychologists (Law, 2019). Using narrative coaching as an exemplar and research process as a metaphor for coaching conversation (Law, 2000; Berman & Brown, 2000), the significant moment of change (SMOC) also known as the aha moment, can be located at the evaluation stage. This moment is likely to occur when both the coachee and coach reflect on their conversation, the coachee’s learning could then scaffold across the zone of proximal development (Vygotsky, 1962), with Motivation and Anchoring a new plan of action (Stelter, 2012).

Conference Details


Exploring Ethics in Coaching
Interactive Virtual Conference

February 24 & 25, 2022


All presentations and panesl except the GDPR presentation will be recorded and available for a time post conference. Q&A and Networking – discussions will not be recorded.

ICF has awarded the conference 19.5 CCEUs (16 in Core Competencies and 3.5 in Resource Development).

Association for Coaching has awarded 17.5 hrs CPD.

Registration fee 50 euros (two days)


Global voices joining together to discuss ethics in coaching—will you join us?  #CEF 2022

The Venue

Register here


Please read our Netiquette. The how to of Zoom if you have trouble connecting send an email to webmaster@coachingethicsforum.com

If you wish use transcription services you can follow the instructions here

We recommend checking for your time zone at World Time Buddy site

Access to the conference will be available on the Program Day 1 February 24 and Program Day 2 February 

Download the CEF2022 Information Booklet here

We would love for you to follow our LinkedIn page Coaching Ethics Forum








We Can’t Wait To Discuss With You!

We’re trying to discuss the role of coach as a scientist-practitioner in research & practice. 

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